These days, social media is changing the rules when it comes to business marketing. This paper covers how marketing has changed thanks to platforms such as Facebook, Instagram, Twitter (X), LinkedIn and new ones like Threads and TikTok. Businesses, whether just starting out or established, are now using hashtags, handles, reels and teaming up with influencers to form close connections with their audiences. Static advertisements and only one-way messaging in traditional marketing are being replaced by more interactive types of content that support brand communities. All in all, this study points out that business marketing moves away from broadcasting and toward conversing, where hashtags drive excitement, make a brand memorable through handles and create value with daily hustle. It used to be that hustle was in the market, but now it’s also in the media.