Integrated Reporting (IR) has emerged as an evolutionary framework that excels traditional financial disclosure by infusing ESG environmental, social, and governance dimensions into corporate communication. This study examines the adoption of Integrated Reporting practices and their effect on corporate sustainability, with particular emphasis on the Triple Bottom Line approach, which assesses performance across economic, social, and environmental pillars. The research critically examines how IR enhances transparency, accountability, and stakeholders’ engagement, thereby enabling organisations to align profitability with sustainable development goals. By bringing together different theories, the study shows how IR fosters a link between short-term financial results and long-term value creation for the company. It also explores the challenges companies face when adopting IR, such as meeting regulations, integrating data, and shifting cultural norms within governance structures. The evaluation suggests that IR strengthens corporate reputation and boosts investor confidence. It also encourages sustainable innovation and resilience in a competitive global market. In the end, the study highlights the importance of IR as a driver for incorporating sustainability into business models, reinforcing the TBL framework as a complete measure of organizational success.